The Korean wave is widely used to refer to the recent trend in Korean culture popularity around the globe. The Korean wave’s impacts and obsessions are significantly experienced throughout the south-east and East Asia, Middle East, Australian and North America. The wave is now gaining popularity in the likes of the UK, United States, North Africa and Scandinavia. The Korean Hallyu which originates from the Korean pronunciation. This trend emerged from the rise in the urge to market the Korean dramas but now has spread to encompass film, clothing, pop music, the language itself and food. As per now, Korea is among the top ten major culture exporter nations in the world. Platforms, for example, social media use such as Face book and YouTube have significantly boosted the Korean wave allowing it to spread even further.
Overview of Korean wave
The Korean wave is one of the issues that have resulted in global sensation since the mid-1990s. Several Asian countries including China, Vietnam and Japan, have adopted Korean popular culture, and some Korean cultural genres, including films and television programs have become a primary activity in these counties. Of late, Korea has started to penetrate North American and American countries with popular online gaming and music. The uniqueness of the Korean wave is evidence in the way it indicates the unusual growth and development of local creative industries during the neoliberal globalisation. Once small and peripheral, the creative industry of Korea have significantly developed their unique cultural services and products, and this has led to the creative industries being of a significant contributor to the national economy. The Korean wave has undergone a major change with digital development in social media and technologies. These digital technologies serve as driving engines for the Korean wave and have considerably supported and initiated the popularity of local culture in several countries. The social media’s growth and development have uniquely impacted the Korean creative industries since some media outlets have become the considerable part of the Korean wave. Growth of digital technology has significantly led to the growth of the growth of Korean creative industry especially the k-pop and online gaming.
Economic effects of Korean wave
Recently, Korean wave have entered the golden age. Local governments and central governments are spending a huge sum of money on the Hallyu business. More still, the economic influence and practical effectiveness of Hallyu must be carefully examined, rather than being overwhelmed by the Hallyu drive based on the culturally strong nation theory. From 2012, the Korean government has promoted k-culture to expand Hallyu culture led by pop music and dramas.